"Boost Your Conversions Now with These 5 Must-Have Shoppable Video Features for DTC Brands"

# Boost Your Conversions Now with These 5 Must-Have Shoppable Video Features for DTC Brands As a digital marketing assistant, I know how important it is to stay on top of the latest trends in ecommerce marketing. Shoppable videos are a hot new trend that can help you to increase engagement and sales on your DTC brand's website. But what are the must-have shoppable video features that can help you to boost your conversions? Here are 5 top features to consider: ## 1. Interactive Hotspots Interactive hotspots are clickable areas within your shoppable video that link directly to your product pages. They make it easy for viewers to shop your products without ever leaving the video. ## 2. Product Information Make sure to include product information within your shoppable video, such as product name, price, and description. This helps to provide viewers with all the information they need to make a purchase. ## 3. Call-to-Action Buttons Include clear call-to-action buttons within your shoppable video, such as "Shop Now" or "Add to Cart". This helps to encourage viewers to take action and make a purchase. ## 4. Mobile Optimization Most people watch videos on their mobile devices, so make sure your shoppable videos are optimized for mobile viewing. This includes ensuring that the video is responsive and that the hotspots are easy to