Homepage Discovery & Retail Media Revenue
Display merchant short-form content directly on Temu's homepage to drive product discovery and showcase time-sensitive discounts.
Create a new retail media revenue stream by offering premium video placement slots that merchants can bid on, while tracking performance through cost-per-view and cost-per-click metrics.
This video-first approach increases engagement rates and dwell time while providing merchants with high-visibility opportunities to reach customers at the top of the purchase funnel.
Affiliate Storefront & Live Commerce Hub
Enable merchants to establish direct relationships with customers through interactive video content that captures zero-party data including preferences, sizes, and style interests. Simplify affiliate attribution with transparent tracking that follows the customer journey from video view to purchase, ensuring creators and influencers receive proper commission credit. Launch live shopping events where merchants can showcase products in real-time, answer customer questions, and offer exclusive livestream-only discounts, creating urgency and community around product launches.
Product Page Enhancement & Social Validation
Empower merchants to easily upload shoppable videos and user-generated content directly to their product listings, providing customers with authentic visual demonstrations of products in use. Transform static product pages into dynamic experiences where customers can watch reviews, unboxings, and styling videos while maintaining the ability to purchase instantly from any moment in the video. This social proof through video significantly reduces return rates by setting proper expectations and builds trust through authentic customer testimonials and real-world product applications.